Know a home is coming available — before it's listed.
Too Soon AI reads public divorce and financial-distress filings and cross-references them with property records — so you can reach out to an owner directly, respectfully, before a house ever hits the market.
This didn't start as a startup idea.
My mother was scrappy, and she believed in breaking the rules first and asking questions later. My dad was cheap — the good kind of cheap, the kind that pays off. Her brother, my uncle, died of a heart attack at fifty-five. He never had children, so when he passed, my mother inherited some money. Not a lot. Enough.
Pay attention to your heart. That's the lesson that started all of this.
My mom had always dreamed of something bigger than our 900-square-foot house on the wrong side of town. So she went looking — not at listings, because there weren't any that fit. She went to the obituaries in the local paper instead. Her criteria: people who had passed with no living spouse, and whose next of kin all lived out of state. She wrote letters to those relatives, plainly, saying she was interested in buying the property of their dearly departed.
Two months later, she and my dad moved into the second home they ever owned.
My partner, Natali, learned the same lesson and put it to work faster than I ever did. She wanted lakefront property in Arkansas. She used BaseMap to find out who owned a piece of land in the area she wanted. The land was held in a trust, so she wrote a letter — not to the owner, but to the trustee, the attorney managing the estate for an elderly woman who, it turned out, was more than ready to let it go. A few days later, the attorney came back with a price. The land was hers.
Too Soon AI exists because this idea already worked, twice, in my own family — with nothing but a newspaper, a letter, and the willingness to ask early. We just built the tool that does the looking for you.
Homes should trade like stocks. They don't. That's not an accident.
A stock trades in seconds. A bond, a gold bar, a Bitcoin — same. Price discovery is instant, public, and nobody takes a 6% cut just for standing in the middle. A house takes 60 to 90 days, six figures of friction, and a small army of intermediaries who get paid whether or not the deal is good for you.
Homes aren't illiquid because of the asset. They're illiquid because the system rewards keeping buyers and sellers apart and charging both of them to be reintroduced — real estate brokerages on one side, institutional capital on the other. That's not a market failure. That's the business model.
Fungible. Liquid. Transparent. That's every asset class except the one most families' net worth is locked in. We think that's absurd, and we built Too Soon AI to fix it.
toosoon.ai puts buyers and sellers directly in the room and lets them agree on a price themselves — no listing agent, no buyer's agent, no 6% split four ways for paperwork a computer can do in seconds. That's the whole product: less time, less cost, less friction, more of the sale price actually going to the people who earned it.
Two systems, one incentive: keep the information to themselves.
Data access, not smarter strategy
Private equity and institutional buyers have spent a decade out-bidding families for starter homes using data individual buyers were never given. Bills in Congress aimed at restricting PE homebuying make good headlines and change little — they don't touch the information gap that let this happen. That gap is closeable, and now it's closed.
A moat built on information, not service
The industry's biggest moat isn't service, it's information — knowing which homes are about to move before anyone else does, and charging a commission for the privilege of finding out. Too Soon AI hands that same signal directly to individuals, not just to the agents and brokerages who've built a business on being the only ones who had it. (If you're a good agent who's honest about this dynamic, we'd genuinely like to talk — you understand the problem better than most.)
Too Soon is the only direct-to-consumer application putting this information in your hands instead of theirs. The current system rewards keeping buyers and sellers apart. We don't have that incentive — so we don't.
By the time a house is listed, everyone already knows.
The traditional real estate process is built to reveal opportunity last. An owner's circumstances change long before a "For Sale" sign goes up — and by the time it does, dozens of buyers and agents are competing for the same information at the same moment.
Too Soon AI exists to close that gap — respectfully, transparently, and using only what's already public.
We read public divorce and financial-distress filings, match them to real property ownership data, and let a buyer draw a search area on a map to see what's likely coming — early enough to have an honest, direct conversation with the owner.
Four steps, one honest conversation
No cold-calling lists. No guesswork. Just public data, scored transparently, put on a map.
Draw your area
Trace the neighborhood you care about directly on the map — no zip-code guesswork, no generic radius search.
AI finds the signal
We cross-reference public divorce and financial-distress filings with property ownership data to identify homes that may be coming available soon.
Confidence, scored
Every match gets a transparent score. Low-confidence matches are labeled "possible" — nothing is presented as certain.
Reach out directly
Generate a respectful, one-tap outreach letter and negotiate price directly with the owner. No listing agent, no buyer's agent, no commission split for a job an app just did.
This is real people's information. We treat it that way.
Public records only
Every signal comes from divorce and financial-distress filings that are already legally public. We don't buy private data or scrape anything behind a login.
Conservative by default
Matches below our confidence threshold simply don't get shown. When in doubt, we stay quiet.
One-tap dispute
Every match can be flagged. Flagged matches are hidden immediately and reviewed by the founder within 48 hours.
Human in the loop
No black-box scoring. The matching logic is deterministic, auditable, and manually spot-checked every week during beta.
Confidence scoring, made visible
Every property card shows exactly how confident the match is — never a raw guess presented as fact.
Owner name matched across two independent public sources. Filing is under 90 days old. Property is owner-occupied, not held by an entity.
Homes first. Then everything else people own.
We're deliberately starting small — one region, one signal type — to get the trust and accuracy right before we scale.
Northwest Arkansas
Limited to Benton & Washington County. Divorce and financial-distress court filings, sourced from a single, verifiable provider.
More filing types, same rigor
Additional publicly-documented filing types added to the matching pipeline, with the same conservative confidence scoring.
Broader public-record coverage
Expanded coverage, including obituary and estate-related public notices, handled with extra care and longer review windows.
Point, snap, discover
Take a picture of any property and see its owner, estimated value, and whether a public filing signal is attached to it.
Cars. Boats. RVs. Motorcycles.
The same direct-to-consumer model, applied to every major asset people buy and sell — not just real estate.
Tom Laszewski
Tom is a builder who tends to start things in his own backyard before scaling them. He's spent his career across software architecture and full-stack development, and outside of it, he's built two other founder-led ventures from scratch: Cold Immersion, a cold-exposure and breathwork practice, and the Ma Pesch Foundation, a scholarship fund for STEM students.
Too Soon AI follows the same pattern — start local, prove the core assumption with real people, and expand deliberately. The beta is running in Northwest Arkansas, Tom's home base, where he can personally review every match by hand. The idea itself is older than the company: it's the same instinct his mother and his partner Natali each used to find a home nobody else was looking at yet.
Ready to see what's too soon?
Beta access is limited to Northwest Arkansas right now. Reach out to request access, ask a question, or talk about what comes after homes.
tom@toosoon.aiToo Soon AI surfaces information derived solely from publicly available records. Matches are estimates, not guarantees, and are reviewed for accuracy on an ongoing basis. Too Soon AI is not a real estate brokerage and does not provide legal, financial, or real estate advice — always do your own diligence before contacting a property owner or making an offer.